What is product management?

Product management is the job of looking after a specific product within a business.

There are two parts to the job – bringing new products to market and managing those that are already launched and ‘in-life’. Read more of this explanation…

Judged on the success of your product?

Should you be judged on the success of your product?

Well the easy answer would be yes however I think back to my early years in product management and think is it really that easy…

CEO of your product?

So how do you see your job…

Are you a small cog in the machine or the CEO of your product?

What’s your role?

We know from our training courses that product management and product marketing roles are set up differently in nearly every business.

If you’re new to the role it’s often difficult to understand what’s going on and where you fit.

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